Every day millions of women receive dumb gifts from the male gender that lack creativity, thoughtfulness or indicate a total lack of knowledge about what women want, like or need.
Research has suggested that over 65% of the gifts men give to women for birthdays, anniversaries, Valentines day and all of the other holidays combined are returned, never used or worn or are stored in some obscure place or in the attic. Billions of dollars are wasted every year on gifts for women by men. Why?
Are men and women really different?
Numerous books have been written pointing out how men and women are different. In some cases I accept those apparent differences and in others I think the authors were just trying to sell more books by offering the readers a controversial title or topic. I am not concerned here, I know your time is limited, with the physiological, actuarial, physical, mental or emotional differences, as many as there are.
My concern is, how are women different from men when it comes to needs, expectations, reactions, hopes, dreams or frustrations in the area of giving and receiving gifts.
Here is what I think. Any gift that says you love her, cherish her, respect her, understand her, know her, want her, believe in her or desire her (this list is too long to continue) is usually pretty safe. The problem is, I dare you to show me even one man, even after fifty years of marriage who knows a fraction of any of these.
Ask one women what is a BAD gift and she will tell you “anything that has a cord and a plug.” My wife wanted a color TV for the kitchen for Christmas one year. Now, here is the problem, it couldn’t have a plug. It took me three days and a lot of shopping to find one that was battery operated. It also had a back-up plug. Guess which power source she uses? You guessed it the plug. What is it with plugs anyway? Many of the best gift examples in Chapter ten show that plugs are O.K as long as it is something she wants.
Ladies, if you have never received a dumb or thoughtless gift from a man you have either spent your entire life living alone in a cabin in Vermont or you have done an excellent job of training the men in your life.
Gentlemen, if you have never given a woman a less-than-well-received gift, the rest of us poor souls salute you. You must have either been raised in a cave filled with women of all ages, or–like Mel Gibson’s character Nick Marshall in the movie What Women Want–you are just light years ahead of the rest of us who are searching for just that right gift that will earn us a special place in the corner of her heart for the rest of our life.